Sleepy Bear is Travelodge's lovable mascot. Originally modeled after the State of California's Golden Bear in 1954, Sleepy Bear has evolved into a well-recognized and much loved mascot for the Travelodge Hotel chain.

Not only does Sleepy Bear symbolize the warmth and friendliness of Travelodge hotels and their staffs, but the bear's nightcap and "sleepy" eyes bring to mind the restful nights Travelodge guests can expect during their stay.